Η πρώτη αρχή για αποτελεσματική διαχείριση κρίσεων είναι η προετοιμασία. Οι οργανισμοί θα πρέπει να επενδύουν χρόνο και πόρους στον προληπτικό σχεδιασμό για τον εντοπισμό πιθανών κινδύνων και την ανάπτυξη στρατηγικών αντιμετώπισης. Αυτό περιλαμβάνει τη διενέργεια εκτιμήσεων κινδύνου, το σχεδιασμό σεναρίων και τη δημιουργία μιας ομάδας διαχείρισης κρίσεων.
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